Upon completion of the University of Baltimore’s campus master plan, Ayers Saint Gross initiated the Signage & Wayfinding Plan to enhance the campus image and clarify navigation. Proposed lantern pillars, coordinated with the streetscape improvements of the concurrent Landscape Architecture Plan, define the perimeter and create a sense of arrival. Consistent building identification facilitates wayfinding by increasing the visibility of University buildings in a dense urban setting. The first phase of implementation was recently completed.
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